Independent Realtor Jim Skratch credits Sherlock Home Inspections for his success over the past six months.
Florida July 15, 2011 – “I didn’t like the folks over there at first,” explains Jim. “They are very thorough & I have to admit that back then [Jan 2010] I just wanted inspectors who ran through a house fairly quickly & gave it a ‘thumbs up’ without too much trouble.” Skratch describes his real estate career at the beginning of 2010 as “on its last legs.” He hadn’t been very successful since the housing market crumbled, and was reluctantly looking for a new career path when one of his clients hired Sherlock Home Inspections to conduct an inspection of a property that she was buying. The inspection uncovered a major issue and the buyer withdrew her offer to purchase. This aggravated Skratch because he blamed the inspector for killing a deal in which he would have made a decent commission. “I really let ‘em have it,” recalls Jim, “I remember screaming at that inspector for a good 10 minutes before he calmly explained that he was just doing his job, and suggested that I simply show the buyer another house. Of course that’s exactly what I did.” In the end, the buyer closed on a slightly larger and more expensive home, which meant a considerably bigger commission for Skratch. “The guys at Sherlock really were looking after the client’s best interest. It was so nice to get referrals from my client after closing rather than complaints about problems with her house!”
Later that month Skratch received an e-mail newsletter from Sherlock Home Inspections about Nurturing Real Estate Leads. “It was exactly what I needed, exactly when I needed it,” he says. The article explains how Realtors can earn their clients’ trust through nurturing. It suggests that they should provide valuable information to their clients, set themselves up as experts, and explains how to PROPERLY follow up until the clients are ready to buy or sell. Jim Skratch followed the advice, used the techniques, and is now regularly calling on Sherlock Home Inspections to conduct inspections for his clients. “I don’t know where I’d be right now if I hadn’t met the fellas at Sherlock. I’m doing better now than I would have ever imagined!” Skratch isn’t alone, a recent informal & non-scientific survey of the top 40 Realtors in SW FL (based on number of closings / month) revealed that over 90% of those polled are practicing at least some of the “nurturing” concepts.
To get your copy of Nurturing Real Estate Leads contact Sherlock Home Inspections.
Some people just don’t get it. I believe it was Zig Zigglar who said that if you help others get what they want, you will get what you want.
Good Realtors always have their clients’ best interest at heart. The ones just trying to close a deal at all cost are bringing down the industry.
Glad the Realtor in your story had a change of heart – wish more would learn from this.